November 2006
E-mail news Covering Corporate Foundation and Corporate Giving Interests
Mark Your Calendars for the Next SDG Corporate Program:
Collaborations, Connections and Community Relationships
November 29, 2006, 8:30 - 10:30
Light Breakfast
Location: Time Warner Cable, 10450 Pacific Center Ct., San Diego, CA 92121
Sponsors: Chargers Community Foundation

Hosted by:

Guest Speaker: Ed Wallace, Director Community Affairs, Sony Electronics and Vice President, Sony USA Foundation.
Guest Moderator: Paul Thompson, Global Community Solutions (formerly of The San Diego Foundation and Callaway Golf Foundation)
Ed Wallace manages corporate contributions and volunteer activities for Sony Electronics Inc. and is in charge of grantmaking for the US and Mexico. As the attendees at a recent Nonprofit Management Solutions “Meet the Funders” panel can attest –Ed is an engaging and entertaining speaker. His remarks will focus on the critical nature of building personal and business relationships in doing corporate giving. Then once Ed jumpstarts your thinking, our Guest Moderator, Paul Thompson, will facilitate a group discussion about leveraging both internal and external collaborations and connections for optimal community relations results. Come prepared to share your challenges and successes. Plus, when you email your rsvp, please include any issues related to this topic that you would like to have addressed at the session.
RSVP today to programs@sdgrantmakers.org.
Corporate Employee Engagement: Viva La Volunteer: If you did not attend this SDG corporate event on September 7, the resources and handouts are now available online. Click here to view past program materials and download this helpful information.
The Daily Transcript Recognizes Local Corporate Givers
On November 2, The San Diego Daily Transcript featured an article reflecting on the community contributions made by local businesses, including SDG members QUALCOMM, Invitrogen, and Sempra Energy. Click here for the article.
Philanthropy Days
Join San Diego Grantmakers along with many other community sponsors for AFP San Diego's National Philanthropy Day 2006! The luncheon will be held on Wednesday, November 15, 2006, at the Manchester Grand Hyatt. This year marks the 21st anniversary of National Philanthropy Day nationwide. Several SDG members will be honored this year, including Wells Fargo Bank (Outstanding Philanthropic Corporation), Kristy Gregg of San Diego National Bank (Outstanding Organizational Volunteer), and Jewish Community Foundation (AFP San Diego Chapter Special Award).
On February 27, 2007, the corporate philanthropy community will mark National Corporate Philanthropy Day, a day dedicated to building awareness of companies' philanthropic achievements, informing others of the benefits of corporate philanthropy, and inspiring corporate America to engage further in corporate philanthropy. Click here for more information.
Catch the Holiday Spirit – Volunteer!
Volunteer San Diego offers a variety of ways to kick off the holidays by volunteering. Check out the holiday volunteer guide at www.volunteersandiego.org. Employees can volunteer individually, as a family or as a group on these special projects. Supplement your office holiday plans with a teambuilding volunteer project. Employees can make a difference in the community while getting to know each other better. VSD takes care of the details so you don’t have to! Click here for more Corporate Opportunities.
Coming Soon to San Diego: Center for Corporate Citizenship at Boston College
The Center for Corporate Citizenship at Boston College has two upcoming events in San Diego on February 7-9, 2007 at the Sheraton San Diego Hotel and Marina. Click here to learn more and register for each program:
Developing a Strategic Corporate Community Involvement Program: "This program – formerly The Institute on Corporate Community Involvement – provides a comprehensive overview of corporate social engagement and community involvement (CI). You will be introduced to a step-by-step framework for developing and implementing a strategic CI program capable of delivering value to the community and to the company, with special attention to building relationships of trust and issues management. You will emerge from this program with a suite of proactive planning tools and techniques that will help you assure that community involvement is an integral component of your company’s business strategy."
Evaluation and Measurement: "In this program you will learn how to establish an ongoing process to evaluate the impact of your community involvement programs. You will learn to design and conduct evaluations for individual programs as well as your overall community involvement function, including the key steps in the evaluation process, different methods for conducting evaluations, best practices in evaluation and how to avoid pitfalls."
BCCCC's 2007 International Corporate Citizenship Conference will be held on March 25-27, 2007 at the Palace Hotel in San Francisco. Click here to learn more.
Rethinking Corporate Social Responsibility: A Fleishman-Hillard / National Consumers League Study
"In 2005, Fleishman-Hillard partnered with the National Consumers League (NCL) to conduct a unique benchmark survey that would assess consumer attitudes toward and behaviors regarding corporate social responsibility (CSR), as well as the role media and technology play in informing people about what companies are doing to be socially responsible. In the first quarter of 2006, the professional interviewing service Western Wats conducted a quantitative survey with 800 U.S. adults through telephone interviews, averaging 30 minutes in length. Among the findings, three themes emerged as important new information regarding consumers, U.S. companies, and media outlets:
- Corporate America receives low marks for its CSR performance.
- Consumers define CSR in ways most relevant to them, often without 'experts.'
- Technology is changing the landscape in which consumers gather and communicate information about how well companies are being socially responsible."
Click here for the Executive Summary Report.
Corporations and Responding to Disaster
Harvard Business Review: Disaster Relief, Inc.
The November 2006 issue of HBR includes an article arguing that it would be far better for companies to partner with aid agencies before disaster strikes, instead of just pitching in afterwards. The authors outline four possible ways for companies to achieve this. Click here for the entire article.
CSR Wire: Business Roundtable Launches New Web Site Dedicated to Disaster Response
From CSR Wire: Business Roundtable, an association of 160 chief executive officers of leading U.S. companies, launched a new website, www.respondtodisaster.org, the first comprehensive clearinghouse of information to help the business community better prepare for disasters. Click here for the full report.
Corporate Muscle is Brought to Bear on National Disaster Planning
From SECF: "As the grantmakers in New Orleans will testify they were left out of any planning for recovery until they demanded to be included. The corporations in this article, who were willing to provide assistance were frustrated by the lack of a coordinated disaster response on 9/11 and to Katrina. These corporations have employed a proactive strategy to ensure our nations response to any future disaster will be more efficient and able to take full advantage of all volunteered assistance. Perhaps the strategy they adopted is one you and other funders in your community may find useful should you decide to take on a leadership role in your community’s disaster planning." Click here for the full report from USA Today.
Let us know how your corporation is prepared! Please share your disaster plans as well as your comments on how San Diego corporations could better support local and national disasters. Email your suggestions to nancy@sdgrantmakers.org.
Levi Strauss & Co and Levi Strauss Foundation Profile
From Funders for Lesbian and Gay Issues: For over 50 years Levi Strauss & Co. and the Levi Strauss Foundation's grantmaking has supported innovative and risk-taking social change initiatives. Over the years, both the company and the foundation have shown a rare willingness to take a leadership role in funding urgent community needs. For example, in 1985 the Levi Strauss Foundation became the first corporate foundation to address the HIV/AIDS epidemic, and have since contributed more than $27 million for AIDS projects around the world.
But the foundation's commitment to the LGBTQ community goes beyond their funding to help prevent the spread of HIV/AIDS -- an issue of both historic and present importance to the LGBTQ community. In particular, one of the foundation's three guiding principles is "a resolve to address social biases and their impact on women and youth whether due to racism, xenophobia, sexism, homophobia or HIV/AIDS status." Consistent with this philosophy, Levi Strauss & Co. was the
very first of any Fortune 500 company to offer domestic partner benefits in 1992.
The Company's values have led to an array of LGBTQ- targeted funding in the community, including grants to Lambda Legal, the Hetrick-Martin Institute, IGLHRC, the Horizons Foundation, and the San Francisco LGBT Community Center, to name a few. "Levi Strauss & Co.'s corporate values underscore the Company's commitment to diversity, empathy and courage," says Stuart Burden, the Foundation's Director of Community Affairs for the Americas. "Not only do we embrace 'profits through principles' as a business approach, but at Levi Strauss & Co. we believe we have an obligation to make our business a force for positive change -- something to think about when choosing your next pair of jeans!" Learn more about the Levi Strauss Foundation.
Local Companies Honored for Corporate Philanthropy
As featured in the San Diego Union-Tribune: Business Ethics magazine compiled a list of the nation's 100 best corporate citizens. At position 94, Gen-Probe, a biotech company, is San Diego's only locally-based company on the list. Business Ethics sought out companies that not only provide healthy financial returns for investors but also emphasize good jobs for employees, respect for the environment, good relations with the community and reliable products for consumers. Currently, Gen-Probe is supporting the Preuss School, a charter school on campus at the University of California San Diego.
The North County Philanthropy Council has selected the Carlsbad Procopio, Cory, Hargreaves & Savitch LLP office as the recipient of the 2006 Corporate Philanthropy Award. Procopio supports more than 200 charitable, community, trade, arts and culture organizations in the San Diego region.
Pink Ribbon Promises: Breast cancer related promotions are a hit, but how much good do they do?
From TIME magazine: "This past March, Barb Jarmoska and 21 other women over the age of 50 set out from San Diego on a cross-country bike trip to raise money for breast-cancer research. Their goal was to arrive in St. Augustine, Fla., in two months' time after pedaling through eight states. Each woman paid for her own trip and picked her own breast-cancer charity. For Jarmoska, it was the perfect way to pay homage to two dear friends she had lost to the disease, while fulfilling a lifelong desire to bike across the U.S.
But when she began researching which charity to support, Jarmoska felt overwhelmed. Numerous organizations sponsored walks, runs and bike trips. Even more were pitching pink-ribbon products and promotions with a promise that a portion of sales would support a breast-cancer cause. Jarmoska was stunned by the profusion of pink cosmetics, jewelry, teddy bears, blush wines, blenders, candles and paper products. "I realized breast cancer had become the poster child of corporate cause-related marketing campaigns," she says. "With so many companies involved, my suspicion was that the motive was not always entirely pure."
Jarmoska is not alone in her suspicion. A growing number of breast-cancer activists and organizations have become concerned that the pink ribbon-- an emblem of breast-cancer awareness since 1992--has been hijacked for marketing purposes, a phenomenon that some call pink washing. Last year the Susan G. Komen Breast Cancer Foundation, the nation's largest private charity focusing on breast cancer, urged consumers to start asking questions like how much of the money they spend on pink purchases will actually go to charity, what kind of activities does the charity support and what has its record been? In the same spirit, Breast Cancer Action (BCA), a grass-roots advocacy organization based in San Francisco, offers a consumer-education program and website called Think Before You Pink introduced four years ago. Jarmoska decided to give BCA the $5,000 she raised biking cross-country." Click here for the complete article.
New Report: Changing Direction: Developing Employee-Friendly Workplace Campaigns with Technology and Best Practices
A new report documents the status of employee giving campaigns in the United States, highlighting the changes in the $4 billion workplace giving sector of philanthropy. America's Charities has published a new resource book for employers across the country, called Changing Direction: Developing Employee-Friendly Workplace Campaigns with Technology and Best Practices. Click here for more information and to download a summary.
More Corporate News and Resources
The Association of Corporate Contributions Professionals: The ACCP is now accepting online applications for its March 4-7, 2007 Conference in Scottsdale, Arizona. Click here for the enrollment form.
Change Agents and Corporate Citizenship: Click here for a BCCCC report on how corporate citizenship professionals can become change agents to integrate citizenship into the business practices of their companies.
McKinsey Quarterly: Click here to download their latest newsletter, "When Social Issues Become Strategic," a case for incorporating an awareness of social and political trends into corporate strategy.
Stanford Social Innovation Review: The Fall 2006 issue features an article entitled "The Other CSR," about CONSUMER social responsibility and how corporations can increase their odds of success in selling socially responsible products. Recommendations include a) select the social issues carefully--focus on specific concerns relevant to your product, b) don't believe the surveys--go further to find out how much customers are actually willing to pay for responsible products, c) don't underestimate the importance of functional product features, d) communicate using consumers' language, and e) focus on consumers' desire to change, rather than forcing them to be concerned about social issues. Subscribers can access the entire article here.
Philanthropy Journal: Read two articles about corporate employee engagement and corporate social responsibility.
- Click here for the article Encouraging employees to give: "At Kraft Foods, the employee-involvement program not only encourages workers to give to charity, it hands them the reins to a chunk of corporate cash."
- Click here for the article Corporations aim for strategic engagement: "Faced with growing scrutiny and expectations in an increasingly competitive and global marketplace, corporations over the past 10 years have taken a more strategic approach to their social role."
Upcoming Programs
A Forum on Immigration: Implications for Funders
November 9, 2006, 8:30 - 10:30 am
Location: NTC Promenade, 2875 Dewey Road San Diego, CA 92106
Breakfast
Collaborations, Connections and Community Relationships
A Philanthropic Lens for San Diego’s Future
November 29, 2006, 8:30 - 10:30 am Breakfast
Location: Time Warner Cable, 10450 Pacific Center Ct., San Diego
Guest Speaker: Ed Wallace, Director Community Affairs, Sony Electronics and Vice President, Sony USA Foundation. Guest Moderator: Paul Thompson, Global Community Solutions (formerly of The San Diego Foundation and Callaway Golf Foundation)
All programs are free for SDG members except where indicated.
To RSVP, please call (619) 744-2180 or email programs@sdgrantmakers.org.
Corporate Link is a quarterly brief by San Diego Grantmakers dedicated to supporting corporate giving and corporate foundation members of the San Diego Grantmakers Corporate Contributions Roundtable. For questions or comments about SDGrantmakers or our online updates, visit www.SDGrantmakers.org or contact Nancy Jamison, 619/744.2180 or Nancy@sdgrantmakers.org
Submit news items, suggestions and comments to Nancy@SDGrantmakers.org |