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What is philanthropy?

There are a number of options to choose from if you would like to create your own philanthropy. This is a guide to finding the choice that is right for you.

By giving to charitable and philanthropic organizations we exercise our support for the goals, the people, and the purposes we believe in. It is our individual response to human needs; an opportunity to give is an opportunity to be involved. It is caring and serving. Philanthropy gives our wealth meaning, and engages us as stewards in the betterment of society.

When properly designed, a giving program can achieve a wide range of valuable goals for you:

  • It can provide for the future needs of your family. At the same time, you can help to ensure a tradition and a sense of value for caring in your children, friends, and colleagues.
  • It can provide for the long-term needs of the organizations and the people you want to help. An investment in people is one that continues in perpetuity. The income generated by the principal continues to make an impact for generations to come.

What are our giving options?

Make a direct gift to an established charity

Create a family foundation or other private foundation

Give to or through a community foundation or other public foundation

Develop a corporate giving program or a corporate foundation

Establish a supporting organization

Establish your own giving circle

Explore your planned giving options


With the various giving options in mind outlined below, your contribution may consist of almost any property, tangible or intangible.

The types of assets available play a part in determining what kind of foundation should be set up and whether a private foundation is an appropriate charitable outlet. Frequent gifts are cash, marketable securities, stock in a closely held corporation, life insurance policies, mutual funds, income from trust funds, artwork, and real property (with values determined by independent appraisal).

  • Cash
    Lifetime gifts of cash to a private foundation afford the donor a deduction of up to 30% of adjusted gross income, with a five-year carry-over privilege for amounts in excess.
  • Appreciated Property
    Lifetime gifts of appreciated property, such as closely held stock and real estate, may be deducted at cost. Publicly traded stock may be deducted at its fair market value. All gifts of appreciated property to private foundations may be deducted up to 20% of the donor's adjusted gross income, with five-year carry-over privileges for amounts in excess.

The above limitations apply only to lifetime gifts. Bequests are all deductible from the estate of the donor at full value.

Make a direct gift to an established charity

Most of us are not strangers to the world of philanthropy. We have been asked to lend our names, time, and financial support to a number of charitable causes. Educational institutions, churches, hospitals, museums, orchestras, and other organizations have probably benefited. Perhaps you serve on boards of directors or advisory councils for some of these charities. The tax deduction for gifts of cash to charity can be up to 50% of your adjusted gross income for the year.

Federated funds, like the United Way, Earth Share California, and others, participate in annual workplace giving campaigns that raise millions of dollars for distribution to local, state, and national nonprofit organizations. Check with your employer for details.


Create a family foundation or other private foundation

Family foundations provide a forum in which family members and others can work towards common goals. In addition, there are the key advantages of choosing to create a private foundation:

  • Personal Control and Flexibility
    Because a private foundation is actually a charitable trust fund or a nonprofit corporation, you retain personal control and flexibility over its giving programs. By making endowed gifts, your influence continues to make an impact for generations to come.
  • Tax Benefits
    Since it is a charitable organization it is exempt from federal income tax on its income, and your gifts to it afford you certain tax advantages. You may deduct up to 30% of your annual adjusted gross income for cash donations. Gifts of property may be deducted according to the chart that follows at the end of this brochure. If any of your gifts in any year exceed the allowed maximum deduction, you may carry over the excess deduction for up to five years.
  • Perpetuity
    Another important benefit is that your funds continue to make an impact for generations to come and provide for the long-term needs of the organizations and the people you want to help. Foundation funds are invested and income is paid out annually in grants. By law, private foundations must pay out 5% of assets in grants and 1-2% excise tax on net investment income.


Give to or through a community foundation or other public foundation

Community foundations are local charitable entities that administer a number of donor advised funds primarily for local purposes, to solve community or regional problems, and to improve the lives of people in their geographic area.

Because community foundations are public charities supported by donors from across the community, all contributions are allowed the maximum tax benefits, up to 50% of adjusted gross income. Funds are not subject to the excise tax and payout requirements of a private foundation.

Many individuals, families, and corporations are creating donor-advised funds with local community foundations. You can name the fund, establish a broad purpose for the fund, or designate a specific charitable organization-such as the local library-to benefit. Family members may join you in recommending grants from the fund, however, the final decision on grant distributions rests with the board of the community foundation.


Develop a corporate giving program or a corporate foundation

Companies can provide funding through a foundation or a giving program. In addition to grant programs that enhance the corporation's strategic business interests, corporate foundations and giving programs often match employee gifts of cash and volunteer time to nonprofit organizations. Because the priority is to serve those communities where company employees and facilities are located, companies may make "in-kind" gifts of products to charities and/or organize workplace volunteer efforts for the good of the community.

The two main types of corporate philanthropy are:

  • Corporate Foundation
    The corporate foundation is usually started with a single gift that can become the endowment, which may be added to on an annual basis or when, and if, profits allow. Advantages that may appeal with this option include the ability to preserve the company's charitable giving during lean economic times and the ability to preserve the company's name in an era of mergers and acquisitions. The corporate foundation is subject to the same rules and regulations applicable to other private foundations.
  • Corporate Giving Program
    The corporate giving program, organized to make charitable grants, is established within the corporation. It receives its funding as part of each year's operating budget for the parent corporation. This program has no independent endowment. A corporate giving program is not subject to the rules and regulations of a private foundation.


Establish a supporting organization

If you are seeking to support a particular charitable organization and prefer close involvement with grant decisions, yet want an alternative to establishing your own private foundation, a supporting organization lies between a private foundation and a donor-advised fund.

Since the supporting organization is identified with a publicly supported charity, the donor enjoys the tax benefits of a public charity, and the donor and/or donor's family may serve as members of its separate board. The mission of the supporting organization must also be compatible with the mission of the public charity with which it is identified.

Cash donations, as with other public charities, are tax deductible up to 50% of adjusted gross income.


Establish your own giving circle

Many donors are discovering the joys of philanthropy by joining with other like-minded individuals to form giving circles. The common link may be that they are peers, colleagues, family members, or simply interested in a common area of interest (i.e., education, arts, the environment). To form a giving circle, donors pool their funds, invest them, and then make joint decisions about how to distribute the income and/or principal of these funds to other philanthropic or charitable organizations in the form of grants. Donors often commit to a giving circle for a number of years at an established dollar level. The pooled funds may be held at a community foundation, at a local bank, or at some other nonprofit or commercial entity that invests the funds and enable them to earn income.


Explore your planned giving options

Planned giving makes it possible for you to give to the philanthropy or charity of your choice while meeting your current income needs and providing for your heirs. To determine the ideal formula for you and your family, work with a qualified attorney, certified financial planner, or other professional financial advisor.

  • The charitable remainder trust, a popular planned giving instrument, lets you take a charitable deduction for your gift to the trust in the year in which the trust is formed. (Additional funds can be added in later years.) You then receive income from the trust for life, after which the assets pass to a philanthropic fund or charity that you have designated.
  • A charitable lead trust established by you provides for a regular, fixed amount to be paid to a philanthropic fund or charities of your choosing for a specific number of years. At the end of that specified period, the remainder of the trust passes to your designated heirs or other noncharitable beneficiaries.

In each case, your may designate a particular nonprofit organization or multiple organizations, your own private foundation, your local community foundation, or your own supporting organization to receive the benefits of your planned gifts. Please consult with your financial or legal advisor about the many other kinds of planned giving options that are available to you.


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