How are corporate citizenship programs faring during the economic crisis, and what can you do to ensure your program’s ongoing success?

In this interactive session, you’ll hear from a corporate citizenship expert about the state of corporate contributions, how your company can be more strategic now and later, how to strengthen your impact through volunteerism and other forms of non-cash giving, and better stakeholder communications strategy in a downturn. Our guest speaker, Dr. Linda Gornitsky of LBG Associates, will also answer questions about your specific challenges and opportunities.

About the Speaker: Dr. Linda Gornitsky is president and founder of LBG Associates, a consulting firm which specializes in the development of strategic corporate citizenship and community relations programs. Clients include: Aliant Telecom, Aramark, BMW, Con Edison, FedEx, Citigroup, International Paper, Moody’s, Neutrogena, Nielsen Research Media, Pitney Bowes and Toronto Dominion Bank. Prior to establishing LBG Associates, Dr. Gornitsky directed a variety of corporate communications programs and public issues and public affairs departments. She developed and managed strategic contributions programs for Citibank and Pfizer. Dr. Gornitsky is an associate professor at New York University and was a faculty member at the Boston College Center for Corporate Citizenship.

Sponsor/Host: Time Warner Cable